Start the New Year Off Right with a Referral Program
What better way to promote your dealership than through word of mouth? To start the New Year off right, offer your customers incentives for referring a friend or family member to your dealership. Call the program your New Year Referral Program, start marketing it at the beginning of 2014 and continue to promote it monthly. We recommend utilizing direct mail, email, and social media to get your referral program details into the hands...
Buy Here, Pay Here; Getting on Top of Your Game
As I work with buy here, pay here dealers throughout the nation, I often get questions on how they can improve their profits and cash flow. Surprisingly, the answers to these questions are often simple. Dealers must do the following to be successful in the buy here, pay here business today: 1) Educate themselves on new developments and the fatal industry pitfalls which can cost millions of dollars. 2) Network with other dealers to...
Why Bankruptcy Filers Are Great Prospects For Buy Here, Pay Here
With buy here, pay here a growing and potentially lucrative niche within the used car industry, dealers are able to explore which types of customers represent the best prospects for this specialized type of purchase and financing. What is the one market segment often overlooked? Answer: 1.4 million Americans who fil bankruptcy every year. But before you write them off as deadbeats, you should know the facts about them. Bankruptcy...
The Keys To Success For Buy Here, Pay Here Dealers
The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This is a recession-proof business, notes Brent Carmichael, a consultant with NCM Associates BHPH 20 Group programs. Yes, the mortgage crunch has pushed some of the BHPH buyers’ credit scores down, but not by much. Our customer is out there, in good or bad economic times. That is the good...
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