5 Tips Publishers Should Know for 2014

1. Get on the Responsive Design Train

Mobile ready, mobile now! If you’ve been slacking/pushing it off, now’s the time to bring that idea into the front burner, and crank it out. More and more sites are getting responsive, as more and more people use their phones as a primary want to connect to the internet

2. Place Content on Your Page Methodically

If you’re thinking about a site redesign/shuffle in 2014, be methodical on how and where you place your content and social sharing buttons. Think about how you can help your users navigate your site easily.

3. Let Personalization Do the Work

Take advantage of data and use a preferred, instead of standard, list of social buttons that show up on your site. By using preferred services, your site will give each of your visitors a list of social networks they’d most likely want to share your content to that may not be on your list of networks.

4. Mix and Match Buttons

Encourage your visitors to take an action with your content by placing buttons in the right place. You can use native buttons, such as the Facebook Like button, to give your visitors another way to share your content without leaving your site. Your existing fans would appreciate you limiting the steps they need to take.

5. Feed Your Analytics

Did you know you might be missing a big piece of your analytics? Enabling address bar can give you more insight into how your visitors are sharing your content through copy/pasting your site URL rather than clicking on a social share button. You don’t have to worry about the extra string appended to the URL; search engines ignore code that comes after a # symbol in an URL, which means this code won’t affect your SEO. Learn more about what address bar sharing can show you.


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